Broker Articles

Brokers: How to get insurance leads

The insurance industry is a notoriously competitive market and with an increasing number of people shopping online it is only going to get even more so. Any car insurance broker or anyone thinking of becoming one, will know that you require a constant supply of leads in order to successfully stay in business.

So if you are in the industry, you might be thinking of the best ways to get insurance leads or to increase the number and quality of the leads you currently have. Whether you are a well established brokerage or new to the market there are a number of ways in which you can do this.

Recommendations and referrals

If you provide a good service, and are proud of your work, the best method to get more leads is probably staring you right in the face! Why not use your current client base as a starting point? Send a personally written card or letter to all your clients, telling them how you would be happy and privileged to help their friends and family with any insurance needs that they may have. This increased business can then have a compounding effect with your family’s friends continuing to recommend your service. Never underestimate the power of referral business.

Online insurance leads

Another often overlooked resource for obtaining high quality, auto insurance leads is through purchasing them. This technique is quite a modern method of generating business and as a result you can benefit before your competition catches on. Many insurance brokers believe that purchasing insurance leads is the best method for their business, as it is flexible and can provide them with a sustained stream of business when times are hard. The leads do increase costs but if you can turn them into sales, the initial outlay is soon recouped. One company that specializes in auto insurance sales leads is

In conclusion, diversity is the key to growing and sustaining a competitive car insurance brokerage. Use the ideas we have given you above, as well as your own, be creative and think outside the box and you should have no trouble finding insurance leads.