Broker Articles

November 26, 2008

As an individual broker or as part of a small brokerage, how do you compete with the deep advertising pockets of large companies? Without the big bucks, it’s hard to get exposure through advertising. Why not avoid this cost altogether when trying to build your business and try getinsurancequotes.ca instead?

Did you know?

As a small business, chances are the affordability of buying ad space in print or digital media is out of your reach. Rate cards for popular newspapers, websites, etc. are incredibly expensive, especially for small businesses working with limited capital. Even a simple listing in the local phonebook may put you over your budget.

What good is going over budget if you won’t see results in the way of leads? Consider the results of a recent survey conducted by TMP Directional Marketing. The survey suggests that search engines have officially trumped local phonebooks when it comes to customers looking for business directory listings. Knowing this, it may be wiser to go right to where the consumers appear to be going: the Internet.

Are you Web 2.0 Savvy?

The Internet is the most prevalent marketing medium in the world these days. To successfully get your name out there, you will need to familiarize yourself with search engine marketing and search engine optimization, sponsored links, and priority placements on search engines. You should also be aware that keyword searches for the term "insurance" on high traffic search engines is a highly competitive arena.

Even if you already have an understanding of SEO/SEM Internet marketing strategies to implement them successfully for your own website, would you have the time and resources to be able to maintain this task daily, including doing all daily broker tasks? Unless you are a big time company with a big time budget, probably not.

So what’s the alternative?

Instead of trying to do it all yourself, why not fast forward to the reason you want to invest in advertising in the first place: to get customers. Your concern should be with getting customers and leads rather than worrying about advertising matters. Why spend tons on getting advertising on the back page of the newspaper, or radio space that doesn’t guarantee results, when you can omit this step and gain access to direct leads and customers coming right to you instead?

The benefits of using getinsurancequotes.ca

By signing up, you are getting exposure directly to the customers you want, and that want you.

Once you sign up, the terms are quite flexible. You decide the leads, territories, and volume you wish to work with.

• Leads: After you initially make your lead amount selection, if you want more leads, you can simply increase your amount online, quickly and easily.
• Expand your borders: Why limit your business geographically? Select the regions you want to get leads from; start out with one or choose multiple territories. There’s no limitation.
• Volume: Our leads are all verified customers looking to talk to you, so you won’t be spending time on dead end leads. If you start out underestimating just how many leads you can handle in a day, you can easily increase your lead amounts online.

Marketing dollars well spent...on leads

For much less than what it would cost to run an effective marketing campaign, getinsurancequotes.ca can deliver instant results, growing your business almost immediately. Why not use a service that will produce results instead of taking a gamble with ads?

Make things easier on yourself

Using getinsurancequotes.ca will relieve the stress of having to go through marketing venues to get results. We will get you those customers, so you can focus on doing what you do best; selling insurance, rather than scrambling for leads.

Don’t delay

Once you check out the site, we’re sure you’ll agree, that for Ontario drivers getinsurancequotes.ca is really the easiest way to get insurance, and for you as a broker, it really is the easy way to get insurance leads.